Insights

Notes from the climb.


Practical thinking on profit, systems, teams and the business of running a service business. Written for capable owners, not beginners. New pieces are on their way; the first articles land here soon.

While the first articles are in the works

Start with the system

The Million Dollar Business Roadmap: twelve systems under four ingredients, and the framework behind every piece that will appear here.

See how the work happens

Two products, one front door. How the Scale Smart Mastermind and CEO Strategic Advisory fit together, and which suits which owner.

Meet the person behind it

Thirty years, a Chartered Accountant's training, an MBA in marketing, and a boutique practice of around thirty clients on purpose.