When Your Business Isn't Going to Plan, It Might Be a Redirection
You don't need to become someone else. You need a strategy built for who you already are.
If something in your business isn't going to plan right now, I want to offer you a different way to read it. It might not be the setback it feels like.
The core idea
What if not going according to plan is exactly the diversion you needed in order to have the business (and the life) that you really want?
When things don't go to plan, we tend to read it as a negative outcome. But quite often it's not a failure at all. It's a course correction.
I don't want to minimise anything you might be going through right now.
But across 25 years in business, the times things didn't go to plan are the times I was forced to change direction and build something better.
Diamonds are made under pressure.
It happened when my business was all about live events and we suddenly couldn't gather anymore.
It happened a couple of years ago when AI arrived and I wondered whether it would replace me.
Both times, I embraced the chance to pivot. And both times I ended up with a better business and a better life.
Check out my short video on the topic below.
Take the next step
Like this? Anthea writes The Roadmap. Once a month, one of the twelve systems that build a profitable, scalable, saleable business, and one thing to do about it.
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Hi, I'm Anthea
Life is too short and precious to be stuck in a business delivering mediocre results.
I'm a Business Strategist, Coach and Mentor. Most of the owners I work with have the same three problems: not making the profits they want, time poor and overwhelmed, and not scaling the business as fast as they would like. I trained as a Chartered Accountant, then completed an MBA majoring in marketing. Thirty years and several thousand business owners later, the work is the same: diagnose what is actually holding the business back, then build the systems that fix it, in an order that does not break what is already working. If the answer is that you do not need me, I will tell you that too.
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Business strategy, coaching and mentoring for service-based business owners who want a profitable, scalable, saleable business.
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Once a month I write The Roadmap: one of the twelve systems that build a profitable, scalable, saleable business, and one thing to do about it.
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