I watch people hop onto the latest software. The latest productivity app. The latest shiny ai tech thing. They are chasing hope and the buzz of something new. And as a business owner I understand that.
However, I always say the same thing to my clients: build the system before you automate it. No system. No outcome. Add tech to a mess, and all you're doing is accelerating the disaster!
Documenting a system is one of the hardest things a business owner will ever do. Although some of you are actually wired for it - in which case you'll love it. But for most business owners it's difficult.
I also find it hard to write systems. I do verbal instruction really well. Written instruction is much harder for me.
You have to do what works for you. For some people it's a Loom video. For others it's dictating, writing, or drawing a diagram. It doesn't matter which process you use. What matters is that you actually document your systems.
Once you document your systems, you don't have to hold them in your head anymore. You don't have to return to it, explain it again, or remember it for someone else. Can you take a moment to imagine how freeing that is?
Every system you put in place hands you back a little more of your freedom. Then, and only then, automate your systems. Document before you automate.
AH x
Ps...sit for a moment and imagine this...imagine your business completely systemised. Not only does it increase the business's value, it also increases its profitability. Ooh, aah, interesting!!!

Hi, I'm Anthea
Life is too short and precious to be stuck in a business delivering mediocre results.
I'm a Business Strategist, Coach and Mentor. Most of the owners I work with have the same three problems: not making the profits they want, time poor and overwhelmed, and not scaling the business as fast as they would like. I trained as a Chartered Accountant, then completed an MBA majoring in marketing. Thirty years and several thousand business owners later, the work is the same: diagnose what is actually holding the business back, then build the systems that fix it, in an order that does not break what is already working. If the answer is that you do not need me, I will tell you that too.



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Once a month I write The Roadmap: one of the twelve systems that build a profitable, scalable, saleable business, and one thing to do about it.
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